by Melissa Hansen | Feb 13, 2024 | Featured
In the dynamic world of private clubs, those who serve in the roles of membership, marketing, sales, and communication play a vital role in shaping the club’s success. To stand out and become the Most Valuable Player (MVP), professionals in these roles need a...
by Melissa Hansen | Feb 13, 2024 | Featured
By Olivia Schuster | October 23, 2023 “In the era of digital dominance, private clubs across the globe are grappling with the nuances of creating an online presence. In a recent webinar, Melissa Hansen, Director of Membership & Marketing at The Club at Olde...
by Melissa Hansen | May 23, 2023 | Featured
In today’s fast paced world, building a strong connection with members is a must-do for success. But here’s a secret sauce that’s often overlooked: the power of gifting! Yep, when you gift your members with love and thoughtfulness, incredible things...
by Melissa Hansen | Apr 7, 2023 | Featured
Photo by AdVenture A recent article published by the National Golf Foundation states that the biggest participation increase over the past three years has been that of junior golfers, with a net gain of almost 1 million juniors (ages 6-17). As a marketer in the golf...
by Melissa Hansen | Apr 7, 2023 | Featured
Five reasons why email marketing is essential if you’re looking to recruit new members When it comes to membership recruitment in the private club industry, effective email marketing campaigns are crucial. Email marketing is a vibrant and powerful way to...
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