A recent article published by the National Golf Foundation states that the biggest participation increase over the past three years has been that of junior golfers, with a net gain of almost 1 million juniors (ages 6-17). As a marketer in the golf industry, it’s essential to understand how to market to juniors effectively. Here are five tips to implement into your club marketing and communications strategy:
Five reasons why email marketing is essential if you’re looking to recruit new members
The ‘fear of missing out.’ Although it wasn’t officially a term until 2013, the concept of the idea has existed for decades. Even before the days of social media, the idea of missing out on the fun is relatable to everyone. FOMO marketing involves creating a sense of urgency in the minds of your members and guests to market your club. Whether promoting an upcoming event, selling memberships or increasing attendance at dinner – instilling the sense of missing out will change the way your members react to your messaging.